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The rapid growth of eCommerce in Bulgaria and the increasing adoption of parcel locker deliveries are driving demand for more flexible and tech-powered last-mile solutions, which have become essential for the success of today’s online merchants. Recently, many of our clients have specifically requested access to the Pigeon Express network in order to compare delivery costs and service quality with existing carriers. As a multi-carrier fulfillment and logistics network, our role is to continuously expand the range of delivery solutions available to our clients and enable them to choose the options that best fit their business needs. For that reason, we have integrated Pigeon Express into our portfolio of last-mile partners in Bulgaria. Through this, online merchants using the euShipments.com logistics network gain access to another reliable shipping option for delivery to home addresses, courier offices, and automated parcel stations (lockers) across Bulgaria.
Pigeon Express is a newly launched Bulgarian courier company focused on flexible last-mile delivery services and the development of parcel locker infrastructure in Bulgaria. Its network is currently expanding, with plans to operate 1500+ parcel lockers, 300+ courier offices, and 600+ mobile couriers for home deliveries by the end of 2026. All of this with a strong focus on end-user convenience and delivery efficiency. In addition, Pigeon Express is also developing proprietary logistics software focused on AI-based route optimization, delivery forecasting, and real-time shipment visibility. Its operating model is designed to address the needs of modern eCommerce and the growing demand for more flexible out-of-home delivery solutions in Bulgaria, while also supporting more sustainable delivery practices.
In recent years, deliveries to automated parcel stations (lockers) have become one of the fastest-growing segments in eCommerce logistics across Europe. The Bulgarian market is following the same trend, with an increasing number of consumers preferring the flexibility and convenience of Out-of-Home (OOH) delivery solutions, in particular locker deliveries – allowing them to collect shipments at a convenient time and location. This creates a growing need for online merchants to continuously implement flexible and diverse delivery options into their operations. Offering multiple couriers and delivery methods at checkout is no longer an added value for customers, it has become a fundamental expectation and a key factor in the successful completion of an online order.
It is precisely these growing expectations around the online store checkout experience that the integration with Pigeon Express aims to address. Since day one of the Pigeon Express launch, a number of our active fulfillment clients have inquired about this delivery option, while others have directly requested access to it. Guided by both rising market demand and, above all, our clients‘ needs, we successfully negotiated commercial terms, completed the technical and operational integration, and added Pigeon Express to our last-mile carriers’ ecosystem in Bulgaria.
The new integration expands delivery capabilities for online merchants, operating in Bulgaria through:
For our clients, this new last-mile option translates into more diverse checkout options and better alignment with customer delivery preferences, which increases conversion rates and the business profitability. Furthermore, by allowing customers to choose their preferred courier and delivery method, online merchants build trust and confidence that orders will be delivered in a familiar and reliable way. As a result, eCommerce businesses can foster a loyal customer base that continues to generate repeat sales over time.
More than 14 years of experience alone are not enough for euShipments.com to successfully address the evolving logistics needs of the eCommerce industry. What truly enables us to stay aligned with market demands is our ongoing communication with online merchants and our commitment to actively listening to their feedback. This continuous dialogue is what allows us to develop fulfillment and cross-border delivery solutions that genuinely reflect the real challenges of eCommerce logistics.
Once again, direct client feedback has led to the expansion of our ecosystem of last-mile partners and integrations. The addition of Pigeon Express as a new last-mile carrier in Bulgaria marks another step in our commitment to providing greater flexibility and a wider range of delivery options – not only for online merchants, but also for their end customers.
