NL Beauty & euShipments.com – a growth partnership

NL Beauty, a leading Bulgarian cosmetics brand, takes a step forward in its progressive growth. The company has transitioned from managing its own warehouse and fulfillment operations to partnering with an experienced fulfillment provider – euShipments.com. Thanks to this new collaboration, NL Beauty can now dynamically scale its business and rapidly expand into new markets through euShipments.com’s integrated cross-border delivery solutions.

Founded in 2020, NL Beauty is one of the fastest-growing Bulgarian cosmetics brands. From the very beginning, the company has had a clear vision and goals: to offer high-quality makeup and cosmetic products at competitive prices. To achieve this, NL Beauty partners with some of the most prestigious cosmetics manufacturers in Italy, Germany, Poland, and beyond.
NL Beauty boasts a rich portfolio of cosmetic products, ranging from decorative makeup to skincare items. The brand has earned several prestigious international awards, including a Universal Beauty Awards 2025 recognition.
With over 2 million products sold and the trust of more than 400 000 customers, NL Beauty continues to grow. Its products are available online and in leading retail chains, as the brand steadily expands its presence both in Bulgaria and internationally.

Before partnering with euShipments.com, NL Beauty faced a series of logistical and operational challenges that hindered sustainable growth and affected customer service. Organizing cross-border deliveries proved complex, and the company lacked a centralized location for storing, packing, and processing online orders, which led to additional operational difficulties.

Managing Cash-on-delivery (COD) payments and returns also created inefficiencies, while limited flexibility in packaging made it difficult to deliver an optimal customer experience. During promotional campaigns and seasonal peaks, the internal team experienced significant operational strain.

All these factors made it difficult for the business to scale effectively and highlighted the urgent need for a stable, integrated logistics partner.

The partnership between NL Beauty and euShipments.com launched in April 2025 and was marked by operational agility and excellent technological synergy.

Integration between NL Beauty’s online store- built on the Shopify platform, and euShipments.com’s logistics system was achieved through a ready-to-use software module developed by euShipments.com’s in-house IT team. This enabled full synchronization without the need for additional programming.

From a strategic standpoint, the most suitable fulfillment location for NL Beauty was euShipments.com’s logistics hub in Ruse, Bulgaria. Within just 24 hours, the full operational setup was completed, and the onboarding process concluded within a week. Thanks to seamless coordination between the teams, more than 1.5 million products were received at the fulfillment center in the first month of the partnership. In just a month and a half, over 10 000 online orders were successfully delivered.

NL Beauty now leverages the complete range of logistics services provided by euShipments.com, enabling fast business scalability and a high level of customer satisfaction:

• Fulfillment – All NL Beauty products are received, assembled, stored, and processed by the euShipments.com team at their modern, semi-automated fulfillment center in Ruse, Bulgaria.

• Custom packaging – euShipments.com integrates a range of branded boxes and packaging into the fulfillment process, fully aligned with NL Beauty’s brand identity and visual standards.

• B2C and B2B order fulfillment – In addition to handling business-to-consumer (B2C) orders, euShipments.com also processes B2B shipments to NL Beauty’s retail and distribution partners across active markets.

• B2B assembly – For business clients, euShipments.com handles the packaging, labeling, and assembly of bulk shipments (boxed or palletized), customized to meet each recipient’s specific requirements.

• EU-wide delivery – Using a hybrid model of an independent linehaul network combined with local last-mile couriers, NL Beauty orders can be delivered within 1–4 business days across most European countries.

• Cash-on-Delivery (COD) – The logistics solution enables COD sales in 17 European countries, with automated payment processing and real-time financial reporting.

• Returns & exchanges – Returns and exchanges are handled via a local return address in each country, along with an option for returns to out-of-home (OOH) pickup/drop-off locations for added customer convenience.

• Reverse fulfillment – Returned products are automatically re-entered into inventory following a quality check, ensuring streamlined handling of both B2C and B2B returns.

By adopting this full-service logistics model, NL Beauty ensures operational efficiency, scalability, and a premium shopping experience for both end customers and retail partners across Europe.

As a result of its partnership with euShipments.com, NL Beauty now operates with an established and efficiently functioning fulfillment and logistics model, tailored to serve both B2C and B2B customers across all active markets.

Through euShipments.com’s integration with over 60 leading local courier companies across Europe, NL Beauty has optimized its checkout process – offering customers a wide range of shipping and payment options, including Cash-on-Delivery (COD). The funds collected via COD are automatically transferred to NL Beauty, ensuring a fast and transparent cash flow.

This new partnership enables NL Beauty to focus on building a strong brand and customer loyalty, while euShipments.com handles all post-purchase operations with reliability and scale.