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For more than 14 years, euShipments.com has supported eCommerce businesses from around the world in their international growth. Today, nearly 2000 active online merchants rely on our logistics network and technology to reach customers across Europe.
Throughout this journey, we have worked with businesses at every stage of development and observed one clear pattern. Whether an online store is just starting out or already scaling across markets, the fundamental challenges are remarkably similar.
Sustainable eCommerce growth depends on many interconnected elements – choosing the right sales platforms, adapting the customer experience to each local market, offering strong products, generating qualified traffic and converting it into sales, overcoming cross-border logistics complexities, and providing reliable customer support. A weakness in any one of these areas can affect the performance of the entire business.
This experience has shaped the way we see our role. As a long-standing partner to online merchants, we aim to create added value not only through fulfillment and delivery, but also through trusted partnerships that address other critical areas of eCommerce growth.
Our partnership with the technology service provider Trackian is a direct reflection of this approach, giving euShipments.com clients access to greater visibility into their data, tracking, and overall store performance.
Trackian is an analytics and tracking platform that helps online businesses gain greater visibility and confidence in their data. It connects data from ad channels, the website, and the store, and turns it into a prioritised list of what to fix, in what order, and why.
Its monitoring layer surfaces issues that routinely go unnoticed, from missing conversion events and attribution discrepancies to reporting gaps that quietly distort marketing performance. In 2025, Trackian was shortlisted at the European Search Awards in two categories – Best Software Innovation and Best Search Software Tool.
Running an online store means making decisions every day. Which campaigns deserve a larger budget? Which products are performing best? Which markets offer the strongest growth potential?
The answers depend on data.
The challenge is that tracking and analytics setups rarely stay unchanged for long. Websites evolve, new apps are added, checkout processes are updated, and marketing platforms introduce new requirements. Along the way, tracking issues can appear without anyone noticing.
Trackian’s work with online merchants shows that issues such as missing conversions, attribution gaps, and duplicated purchase events are far more common than most businesses realise. Sales may still be coming in, but the data behind those sales isn’t always telling the full story.
When that happens, businesses can end up investing more in channels that appear profitable while overlooking opportunities elsewhere. A reporting discrepancy that seems minor today can influence hundreds of future decisions about marketing budgets, customer acquisition, conversion optimization, and expansion strategies.
Regular analytics audits and tracking reviews are becoming an essential part of managing a successful eCommerce business.
While our primary focus remains unchanged – supporting online merchants sell successfully across Europe through premium fulfillment and cross-border delivery solutions, we understand that logistics is only one part of the growth equation.
That’s why we’ve partnered with Trackian. By bringing together logistics expertise and a deeper understanding of eCommerce data, our partnership aims to give online merchants access to additional knowledge, practical insights, and specialized support across two essential areas of their operations.
Together, euShipments.com and Trackian help online merchants better understand both how their orders move and how their businesses perform, enabling smarter decisions and more sustainable growth across Europe.
The process is simple. euShipments.com clients can access a free eCommerce Audit directly through our client interface, used by more than 2,000 active eCommerce businesses worldwide. After connecting a Google Analytics 4 account, online merchants can submit their online store for review with just a few clicks.
The audit runs on Trackian’s platform, which examines the store’s analytics and tracking setup to identify technical issues, data discrepancies, and opportunities for improvement. The report arrives within 24 hours, presented as practical recommendations with clearly defined next steps, so merchants can see what should be addressed and why it matters for their performance.
Depending on the store’s current setup, the audit may identify:
Once the audit is complete, merchants choose how to proceed. The recommendations work as a standalone roadmap, and many businesses implement them with their own technical and marketing teams at no further cost. Merchants who would rather have the work done for them can engage Trackian’s experts directly for hands-on implementation, or set up ongoing monitoring and optimisation. These are paid professional services, scoped and priced before any work begins.
This flexible approach allows every business to choose the level of assistance that best matches its internal resources and technical capabilities, whether it needs a clear expert assessment, hands-on implementation support, or both.
When an online business is expanding across new markets and sales channels, sustainable growth requires not only reliable logistics, but also a clear understanding of performance data.
Online merchants need to know which channels and campaigns generate the most valuable customers, and whether their data accurately reflects what is happening across the business. Access to data is only the starting point. Understanding what lies behind the numbers is what turns that data into meaningful action.
Through the partnership between euShipments.com and Trackian, online merchants can combine scalable fulfillment and logistics solutions with expert analysis of their eCommerce performance. This helps them identify issues earlier, use their resources more effectively, and make informed decisions that support confident and sustainable growth.
