Boris Bivolarski, co-founder of Oh!Good®, was a guest in the latest episode of our radio series on Darik Radio. On June 4th, accompanied by Vichren Biset – Chief Commercial Officer of euShipments.com, Boris shared details about his business and our partnership. As always, the discussion was moderated by the hosts of Darik Cafe – Mihail Dyuzev and Ivo Raychev.
Oh!Good® is a Bulgarian brand for vegan protein products. The idea behind the creation of the company is to offer wholesome food products that are convenient for consumption anywhere and at any time. Oh!Good® vegan products are developed with in-house formulas by food technologists with many years of experience. The company offers a variety of products – protein powders, ready-to-consume shakes, protein bars. Each product contains a completely plant-based protein mix, with added vitamins, minerals and probiotics.
As Vichren pointed out during the on-air discussion, “Oh!Good® is a great example of a state-of-the-art business model,” with a minimally small (and therefore highly flexible) internal team, relying on automation and process outsourcing. Applying the most successful startup practices from Western Europe and Southeast Asia, Oh!Good® delegates its logistics to euShipments.com right from the start of its online sales.
When asked why the company chose euShipments.com’s solutions, Boris replied that the Oh!Good®’s team had deeply researched the different options they could take advantage of.
“euShipments.com is our best choice for a logistics partner” – summarizes the search for logistics services Boris. Such feedback makes us proud and gives us an additional motivation to continue optimizing our logistics mix of services for online merchants.
euShipments.com is a fulfillment and logistics partner of Oh!Good®. The company’s goods are stored in our fulfillment center in Ruse, Bulgaria. There, our teams prepare the brand’s online orders daily in order to reach their recipients as quickly as possible.
The operational base of euShipments.com on the territory of the Republic of Bulgaria meets all the hygiene and other requirements of the BFSA (Bulgarian Food Safety Association). As a fulfillment operator, we have the certified right to store not only food and supplements for humans, but also those for animals.
All 14 of our local fulfillment centers in the EU are available to Oh!Good® for its international expansion. The company is already integrated with our logistics network, so opening any new market for the brand – from a logistical point of view – would take no more than 2-3 minutes for tech settings in our system. This allows the Oh!Good®’s team to provide its online users in each country with a customized checkout page that integrates the most preferred local couriers, delivery methods as well as payment methods.
Oh!Good® occupies a niche in the ecommerce food and supplement industry that is not yet oversaturated with products and businesses in CEE. In the region, vegan products are just gaining popularity among high protein foods and supplements. Thus, Oh!Good® has the ability to grow at a much faster rate than other companies in the industry.
The brand operates with an internal team of only 5 people, but already has solid plans for international development. The opening of the Romanian market is currently being prepared, and the company wants to launch a full localization of its site for a maximum positive user experience. By partnering with euShipments.com, Oh!Good®’s Romanian customers will receive their online orders on the next business day – with their preferred courier and delivery method.
Many thanks to Boris for the great discussion. We are extremely happy that such an innovative business has chosen us as its international logistics partner.
Watch the entire fifth episode of season two of our radio column here:
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