Fourth episode of our radio series – focused on marketing in online sales


In the new episode of our exclusive radio series, we analyze marketing in the eCommerce field with Emil Wagenstein, Marketing Director at

Fourth episode of our exclusive radio series aired on Darik Radio on June 1st. Our guest in the morning block of Darik Cafe this time was Emil Wagenstein, Marketing Director at is one of the most recognizable Bulgarian online stores, successfully establishing itself in Romania, Greece, and Croatia. The company relies on for its international deliveries.


The two Bulgarian companies have been partners for over 4 years, serving as an excellent example of successful brand building in foreign markets.


In the new episode of our radio series, we focused on a crucial aspect of expanding into new markets in eCommerce – marketing. Emil Wagenstein, drawing from his extensive experience in developing numerous brands within the group, shared his expertise regarding marketing challenges faced by online merchants in multi-market sales. Together with our CEO, Svetlozar Dimitrov, Wagenstein commented on the relationship between quality cross-border logistics and brand establishment abroad. Undoubtedly, competitiveness is one of the key factors in the process. With our assistance, delivers its products to any point in Romania the next working day, and within 48 hours to Croatia, making them highly competitive against local online merchants.


During the discussion with the hosts of Darik Cafe, Dimitrov and Wagenstein also touched upon a growing topic of interest – the use of AI solutions to stimulate business, specifically various aspects of operational processes such as marketing, IT development, fulfillment, freight forwarding, and customer service.


Dimitrov commented on how is already implementing AI solutions in its operations, including integration with courier partners, new delivery methods, customer service, and monitoring service regarding quality and quantity. We hope that many other companies will start implementing AI in their processes, not with the aim of reducing staff but to optimize human resources and improve their products and services.


We sincerely thank Emil Wagenstein for his participation and sharing his experience and knowledge! Stay tuned for our next episode, only on Darik Radio!






And don’t forget! earmarks funds from each processed shipment to support various social causes and initiatives, so by delivering your shipments with us, you are helping causes such as: BeGood.Today, Telerik Academy School, Zaedno v chas.


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Our sales team is at your disposal for consultation and more information about the logistics services we offer for online stores.

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✆ 0700 70 755

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