The fulfillment services of euShipments.com are the topic of discussion in the latest episode of our radio series “Online sales and deliveries”. On March 26th, our guest was a valuable partner and client of the company. Pavlina Marinova – founder and CEO of Pick N Dazzle, shared with the listeners of Darik Radio the reasons for maintaining our long-standing successful partnership. She was accompanied by our CCO Vichren Bisset in the studio of Darik Cafe with hosts Dyuzev and Raychev.
Mrs. Marinova has many years of sales experience not only in Europe, but also in the Middle East, Asia and Africa as part of the team of one of the largest cosmetic brands in the world. She acquired detailed knowledge of fulfillment services even before the term ‘fulfillment’ began to be actively used in the Eastern European region. For that reason, she has a clear understanding of what compromises should not be allowed for the fulfillment and logistics of her Pick N Dazzle brand.
Pick N Dazzle is an international online cosmetics platform that has been providing personalized cosmetic recommendations for over a decade and offers subscription boxes with a selection of high-quality products tailored to individual consumer preferences. Each user can create their own Beauty Profile, describing their skin and hair type, problems/concerns and desired products. Based on the information provided, Pick N Dazzle’s algorithms select products that best match that profile. With its focus on technology development, the company has won an award for the most innovative business model and is a prominent participant in the Grow with Google program.
Pavlina Marinova told how the partnership between us was officially established, namely through a visit to our fulfillment center in Ruse, Bulgaria and an inspection of our organization and processes.
For us, this is the best possible approach in the search for the right fulfillment partner. We advise every online merchant to take the necessary time for the purpose and familiarize himself first-hand with the operations and way of working of the fulfillment operator to whom he intends to entrust his products and online orders.
In the discussion with the presenters of Darik Cafe, Mrs. Marinova also commented on her principles when choosing a logistics partner. For it, there are three main criteria that the partner must meet and with which eCommerce businesses should not allow compromises:
Quality of the performed fulfillment services
E-fulfillment is a process where even the smallest mistake can be negative for the business – leading to the return of the order or the loss of a loyal customer.
Technology
“Nowadays, there is no way to operate successfully without reliable IT systems and integrations with business partners,” Mrs. Marinova says.
Stability of the logistics partner
An indisputable fact is that the stability of the fulfillment operator – financial, but not only, is of great importance for online merchants. The fulfillment partner is the one to whom they delegate their biggest business asset – the products, so stability is a key factor for the business.
We express our heartfelt thanks to Pavlina Marinova for accepting the invitation to participate in our radio series and sharing firsthand information and impressions about our fulfillment services. We also thank the hosts of Darik Cafe for their hospitality.
Watch the entire third episode of season two here:
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